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Our Top Blog Posts of 2020

This past year has seen a big change of circumstance for all of us, and those changes certainly did not overlook authors. While for many it was a prime opportunity to finally write that book, for others it meant having to deal with the challenges of publishing and promoting their book in this new changing book market.

In 2020, not only did we launch our Writers’ Resource section to guide authors at every stage of the publishing process, but we also expanded our content production to tell more stories and provide more insights than ever thanks to expert contributors such as award-winning and best-selling authors Chris Humphreys and Steve Donahue.

With the New Year fast approaching, it’s a great time to look back at our 10 most popular and impactful blog posts of the current year. We hope the following selection of tips and advice inspires your writing and publishing journey today and in year ahead. See you in 2021!


Often a writer will say: “I had this amazing thing happen to me. I should put it in a book!” Describing, not a story, but an incident. Great stories require so much more. Here’s how you can turn an idea into a full-fledged story.

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Traditional publishing just isn’t what it used to be – even for those who’ve found success within the system. The result is that more and more career authors are turning to self-publishing, and the award-winning traditional author Chris Humphreys is one of them. Here’s why (and how) he’s decided to go indie.

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Imagine releasing a travel book at the outset of a global pandemic. What’s an author to do? FriesenPress author Andrew Beattie saw it as a chance to get creative, and started a Facebook video series that generated thousands of views, and racking up plenty of book sales. We interviewed him to find out just how he did it.

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What does book marketing look like in a time of self-isolation? FriesenPress President Tammara Kennelly had a virtual sit-down with the millions-selling book marketing guru David Chilton to discuss how to market your self-published book from home, leverage corporate sales, and so much more.

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Writing a non-fiction book begins with an idea. A light bulb goes on and suddenly you realize, “I could write a book about this!” Now what? Here are 6 tips from book coach and two-time best-selling author, Steve Donahue, to help you get started writing your first non-fiction book.

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Holding your book in your hands for the first time is a defining moment for any writer. But did you know that capturing this moment in a book unboxing video is an excellent way to develop your author brand and build excitement for your launch? Here’s our guide to help you create your very own unboxing video, from setup to filming to posting!

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As a subject matter expert, you might think writing a nonfiction book is just a matter of downloading what’s inside your brain onto the page. But without an organizing system to guide your project you can end up writing in the wrong direction. Bestselling author Steve Donahue shows how you can use the S.L.A.M. System to stay on track.

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Whether it’s a historical figure or historical family document, there are so many with important memoirs to recount, but sometimes hesitation means they’re never completed. Here are four reasons to write your memoir now. Not tomorrow, or next week—now.

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To keep you writing, motivated, and connected to those nourishing interactions that are so essential to self-growth, we’ve written a step-by-step guide on how to establish a new online writing group of your own, or migrate a pre-existing group into the digital realm.

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It’s true that social media is a powerful tool for authors to build and connect with an audience of readers. It’s also true that there are many, many platforms at your fingertips and only one you. It’s easy to feel overwhelmed. So, we’ve listed our top 5 tips for first-time authors to put their best foot forward on social media.

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