Word-of-mouth has always been one of the most powerful tools for book promotion, and in today’s digital world, influencers have taken that idea to a new level. From BookTok reviewers to niche podcasters, here's how to identify and connect with the right book influencers to promote your work.

Shelf space is precious, but your book deserves a spot. Follow our 6 must-dos for approaching bookstores — from professional production to treating your book like a business — and give your title its best chance at earning shelf space.

Every year since 2016, the Whistler Independent Book Awards shines a national spotlight on Canadian literary indie excellence. This year, with four FriesenPress authors named as finalists, we reached out to ask what this recognition means to them and the lessons they’ve learned along their writing and publishing journey.

Authors today have more publishing options than ever. But which path is right for your book? Watch the full replay (with transcript) of our free publishing webinar, where FriesenPress’s Emily Perkins surveys your publishing options to help move your work from computer screen to bookshelf.

Spooky stories for kids aren’t just about goosebumps—they’re a tool for learning! FriesenPress children’s author Paul Toffanello breaks down the anatomy of a spooky tale, showing how ominous settings, brave characters, and satisfying resolutions help young readers explore emotions, practice resilience, and fall in love with reading.

Webinars are more than a business tool — they’re a stage for authors to show personality, generate book sales, and grow a global audience. It’s such an effective medium that we use a webinar series ourselves to share knowledge with our authors! To get you started with this powerful tool, Smith Publicity CEO, Sandy Poirier Smith, offers her advice for harnessing webinars to grow, connect, and shine.

Finishing your book is only the beginning. The next step is making sure readers can actually find it. Watch the full replay (with transcript) of our free marketing webinar, where FriesenPress’s Leanne Janzen shares practical strategies to promote your book at every stage of the publishing journey.

There's no one right way to plan out your book, but there is a wrong way. To keep you from forcing yourself to adhere to an approach that stalls progress, FriesenPress Editing Coordinator Astra Crompton outlines the three main methods.

Still deciding whether self-publishing is the best route for your book? Watch the full replay (with transcript) of our latest free webinar, where FriesenPress’s Leanne Janzen walks through the myths and realities of self-publishing.

Writing and editing are two separate functions of the brain. That’s why editing expertise is so important. To help get your manuscript editor-ready, we asked our team of professional editors for the top 6 tips they wish every author knew before submitting their work.