From writing & publishing advice to author interviews, the FriesenPress Blog is where you'll find industry-leading insights on all facets of self-publishing.
Word-of-mouth has always been one of the most powerful tools for book promotion, and in today’s digital world, influencers have taken that idea to a new level. From BookTok reviewers to niche podcasters, here's how to identify and connect with the right book influencers to promote your work.
Read MoreShelf space is precious, but your book deserves a spot. Follow our 6 must-dos for approaching bookstores — from professional production to treating your book like a business — and give your title its best chance at earning shelf space.
Read MoreWebinars are more than a business tool — they’re a stage for authors to show personality, generate book sales, and grow a global audience. It’s such an effective medium that we use a webinar series ourselves to share knowledge with our authors! To get you started with this powerful tool, Smith Publicity CEO, Sandy Poirier Smith, offers her advice for harnessing webinars to grow, connect, and shine.
Read MoreFinishing your book is only the beginning. The next step is making sure readers can actually find it. Watch the full replay (with transcript) of our free marketing webinar, where FriesenPress’s Leanne Janzen shares practical strategies to promote your book at every stage of the publishing journey.
Read MoreBook marketing is rarely an author’s favourite task — but it’s a necessary one. That’s why we asked 22 FriesenPress authors to share their best field-tested book marketing advice to give you a helpful boost. From pithy inspiration to email list tips, their insights are honest, practical, and grounded in experience.
Read MoreAn author newsletter isn’t just a nice-to-have, it’s your most reliable tool for growing and keeping your readership. Smith Publicity CEO, Sandy Poirier Smith, shares how to take control of your message’s content, timing, and delivery — and turn it into a powerful way to connect with readers.
Read MoreWant to be seen as a thought leader AND sell more books? LinkedIn might be the perfect platform to do both. Smith Publicity shares 7 actionable strategies to help you showcase your expertise and promote your book effectively.
Read MoreWhat’s in a name? For your book, everything. From first impressions to online discoverability, a strong title can be a key to success. That’s why we’re sharing the secrets to crafting a title that doesn’t just catch attention but resonates with readers.
Read MoreA professional review can be a golden ticket to boost your book’s credibility and build buzz that wins readers! Our friends at Smith Publicity share 5 valuable tips to make the most of professional book reviews.
Read MoreYour book deserves to be discovered amid the crowded digital marketplace. Make it easier for potential readers to find and enjoy your work with these actionable SEO tips to boost your self-published book’s discoverability.
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