An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

It’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.

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7 Ways A Book Can Build Your Business

7 Ways A Book Can Build Your Business

Whether you’re a consultant, coach, lawyer, or real estate agent, a nonfiction book about your area of expertise will increase client inquiries, build your contact list, and generate income opportunities. The most important requirement is that you know something your customers don’t know. Here are seven powerful ways that writing a book will help build your business.

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How to Market a Travel Book from Your Bed (During a Pandemic)

How to Market a Travel Book from Your Bed (During a Pandemic)

Imagine releasing a travel book at the outset of a global pandemic. What’s an author to do? Andrew Beattie saw it as a chance to get creative, and started a Facebook video series that's getting thousands of views, and racking up plenty of book sales. We interviewed him to find out just how he did it.

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[VIDEO] One-on-One with Book Marketing Guru David Chilton

[VIDEO] One-on-One with Book Marketing Guru David Chilton

Marketing your book during a time of lockdown might feel like the furthest thing from your mind, but the truth is that the world wants to read your words now more than ever. Only readers need to know about your book if they’re going to buy it.

To fuel your book marketing fire, FriesenPress President Tammara Kennelly recently had a virtual sit-down with the millions-selling book marketing guru David Chilton to discuss how to market your self-published book from home, leverage corporate sales, and so much more. Click through for the full conversation.

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Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Owning shelf space in a favourite bookstore is the dream of so many authors. But earning that valuable book-selling real estate can be tough for first-timers and publishing veterans alike.

We spoke with author Allan Waddy to learn of what distribution and marketing strategies led to his success:

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10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

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The Profound Effects And Simple Secrets Of A Great Book Cover

The Profound Effects And Simple Secrets Of A Great Book Cover

The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing. Don’t just overcome your cover, employ these simple secrets to leverage the possibilities.

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The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.

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What Successful Campaigns Can Teach You About Crowdfunding Your Book

What Successful Campaigns Can Teach You About Crowdfunding Your Book

Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?

Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.

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4 Surprising Benefits of Crowdfunding for Authors

4 Surprising Benefits of Crowdfunding for Authors

Raising money is just one of the reasons you should consider crowdfunding for your next book project.

Here’s four top benefits writers experience when crowdfunding!

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