5 Top Social Media Tips for First-Time Authors

5 Top Social Media Tips for First-Time Authors

It’s true that social media is a powerful tool for authors to build and connect with an audience of readers. It’s also true that there are many, many platforms at your fingertips and only one you. It’s easy to feel overwhelmed. So, we’ve listed the top 5 tips for first-time authors to put their best foot forward on social media:

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How Much Does Book Marketing & Promotion Cost?

How Much Does Book Marketing & Promotion Cost?

There are so many different ways to approach marketing your book, but where do you begin? How do you determine what you need to succeed? And how much will it cost? We outline the top three marketing & promotion services we recommend to first-time authors, the factors influencing their costs, and the average industry prices for each service.

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How to Create a Great Book Unboxing Video

How to Create a Great Book Unboxing Video

Holding your book in your hands for the first time is a defining moment for any writer. But did you know that capturing this moment in a book unboxing video is an excellent way to develop your author brand and build excitement for your launch? Here’s our guide to help you create your very own unboxing video, from setup to filming to posting!

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An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

It’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.

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7 Ways A Book Can Build Your Business

7 Ways A Book Can Build Your Business

Whether you’re a consultant, coach, lawyer, or real estate agent, a nonfiction book about your area of expertise will increase client inquiries, build your contact list, and generate income opportunities. The most important requirement is that you know something your customers don’t know. Here are seven powerful ways that writing a book will help build your business.

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How to Market a Travel Book from Your Bed (During a Pandemic)

How to Market a Travel Book from Your Bed (During a Pandemic)

Imagine releasing a travel book at the outset of a global pandemic. What’s an author to do? Andrew Beattie saw it as a chance to get creative, and started a Facebook video series that's getting thousands of views, and racking up plenty of book sales. We interviewed him to find out just how he did it.

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[VIDEO] One-on-One with Book Marketing Guru David Chilton

[VIDEO] One-on-One with Book Marketing Guru David Chilton

Marketing your book during a time of lockdown might feel like the furthest thing from your mind, but the truth is that the world wants to read your words now more than ever. Only readers need to know about your book if they’re going to buy it.

To fuel your book marketing fire, FriesenPress President Tammara Kennelly recently had a virtual sit-down with the millions-selling book marketing guru David Chilton to discuss how to market your self-published book from home, leverage corporate sales, and so much more. Click through for the full conversation.

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Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Owning shelf space in a favourite bookstore is the dream of so many authors. But earning that valuable book-selling real estate can be tough for first-timers and publishing veterans alike.

We spoke with author Allan Waddy to learn of what distribution and marketing strategies led to his success:

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10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

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The Profound Effects And Simple Secrets Of A Great Book Cover

The Profound Effects And Simple Secrets Of A Great Book Cover

The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing. Don’t just overcome your cover, employ these simple secrets to leverage the possibilities.

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