From writing & publishing advice to author interviews, the FriesenPress Blog is where you'll find industry-leading insights on all facets of self-publishing.
When you draw potential readers in with a great cover and back cover copy, it can all for naught if your book’s opening pages don’t live up to the hype. Here’s how to write a powerful nonfiction book introduction – and how to use it to your advantage!
Read MoreBook trailers have exploded in popularity in recent years, and become a necessary component for all successful online marketing campaigns. An effective book trailer serves as a dynamic and well-edited showcase of the why behind a book to generate excitement and interest in your potential reader. Here are 6 different ways to ensure your book trailer captures their attention.
Read MoreOur Book Promotions team has been coaching authors throughout the pandemic and taken careful notes on the most effective techniques for creating book sales. Here are their top tips for authors marketing a book during COVID-19 — beginning with an important disclaimer.
Read MoreMarketing a book can be overwhelming without an ongoing global pandemic. The good news is there are plenty of powerful opportunities to promote your book and author brand from the comfort of your keyboard. Here are eight winning strategies for authors when developing COVID-friendly book marketing plans.
Read MoreIt’s true that social media is a powerful tool for authors to build and connect with an audience of readers. It’s also true that there are many, many platforms at your fingertips and only one you. It’s easy to feel overwhelmed. So, we’ve listed the top 5 tips for first-time authors to put their best foot forward on social media:
Read MoreThere are so many different ways to approach marketing your book, but where do you begin? How do you determine what you need to succeed? And how much will it cost? We outline the top three marketing & promotion services we recommend to first-time authors, the factors influencing their costs, and the average industry prices for each service.
Read MoreHolding your book in your hands for the first time is a defining moment for any writer. But did you know that capturing this moment in a book unboxing video is an excellent way to develop your author brand and build excitement for your launch? Here’s our guide to help you create your very own unboxing video, from setup to filming to posting!
Read MoreIt’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.
Read MoreWhether you’re a consultant, coach, lawyer, or real estate agent, a nonfiction book about your area of expertise will increase client inquiries, build your contact list, and generate income opportunities. The most important requirement is that you know something your customers don’t know. Here are seven powerful ways that writing a book will help build your business.
Read MoreImagine releasing a travel book at the outset of a global pandemic. What’s an author to do? Andrew Beattie saw it as a chance to get creative, and started a Facebook video series that's getting thousands of views, and racking up plenty of book sales. We interviewed him to find out just how he did it.
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