From writing & publishing advice to author interviews, the FriesenPress Blog is where you'll find industry-leading insights on all facets of self-publishing.
Have you ever wondered how to get your self-published book into your local library? Promoting local authors is part of many libraries’ mandates — these three simple steps will help you make that dream a reality.
Read MoreNo two books are exactly the same — and neither are their marketing strategies. But no matter the book, there are certain missteps every author should try to avoid. To successfully get your book out into the world, watch out for these five common pitfalls.
Read MoreWith millions of books published each year, how do you make sure your book will stand out? And where do you even start? Kellie Rendina of Smith Publicity joins us on the blog to share 5 important steps to take before you dive into the exciting world of book marketing and publicity.
Read MoreChoosing your book title is the most important marketing decision an author will make. And with millions of books released each year, titles matter more than ever. Book coach Steve Donahue joins us to detail 5 rules that will help you create an enticing and unique book title of your own.
Read MoreYour voice is worth hearing – but if you’re inaudible to your potential readers, how will they know? An author platform allows you to rise above the noise to reach and connect with those readers. Here are six must-have elements for building your own platform, as recommended by our Book Promotions Team.
Read MoreWondering how to host a virtual book launch? Get advice from someone who’s done it well. FriesenPress author Dr. Dele Ola recently held a successful remote launch for his book Be A Change Agent. Here’s his step-by-step guide for how to throw a safe and successful launch of your very own.
Read MoreWhen you draw potential readers in with a great cover and back cover copy, it can all for naught if your book’s opening pages don’t live up to the hype. Here’s how to write a powerful nonfiction book introduction – and how to use it to your advantage!
Read MoreBook trailers have exploded in popularity in recent years, and become a necessary component for all successful online marketing campaigns. An effective book trailer serves as a dynamic and well-edited showcase of the why behind a book to generate excitement and interest in your potential reader. Here are 6 different ways to ensure your book trailer captures their attention.
Read MoreOur Book Promotions team has been coaching authors throughout the pandemic and taken careful notes on the most effective techniques for creating book sales. Here are their top tips for authors marketing a book during COVID-19 — beginning with an important disclaimer.
Read MoreMarketing a book can be overwhelming without an ongoing global pandemic. The good news is there are plenty of powerful opportunities to promote your book and author brand from the comfort of your keyboard. Here are eight winning strategies for authors when developing COVID-friendly book marketing plans.
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