The Author’s Guide to Successful Media Interviews

The Author’s Guide to Successful Media Interviews

Your book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.

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How to Use Email Automation to Market Your Book

How to Use Email Automation to Market Your Book

When a company sends you the perfect email at the perfect time, it can feel like magic. Book marketing expert Zoe Mathers details how authors can harness the magic of email automation to better understand your ideal readers and sell more books.

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How to Market Your Book If (You Think) You Hate Book Marketing

How to Market Your Book If (You Think) You Hate Book Marketing

Is book marketing something you dread? You’re not alone — many authors feel intimidated by the idea of selling. So, to help change your perspective for the better, Zoe Mathers joins us to offer 5 tips on how to market your book if (you think) you hate book marketing.

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Unlocking the Power of Reader Reviews

Unlocking the Power of Reader Reviews

Book professionals know that the most effective form of marketing is word-of-mouth. To help authors take advantage, our friends at Smith Publicity outline how you can garner and best use reader reviews.

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How to Start (and Maintain) an Author Newsletter

How to Start (and Maintain) an Author Newsletter

The author newsletter is one of the most popular and effective ways to interact with your ideal readers. In our latest blog post, Zoe Mathers teaches you everything you need to know about starting (and maintaining) a great author newsletter.

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5 Ways A Book Proposal Will Help You Write & Market Your Book

5 Ways A Book Proposal Will Help You Write & Market Your Book

Between writing, publishing, and marketing, creating a great book is like a triathlon. If you don’t pace yourself, you might burn out. Here are 5 ways a well-considered book proposal can give you the fuel you need to get across the finish line!

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The New Business Card: Why Writing a Book Is Key for Experts & Professionals

The New Business Card: Why Writing a Book Is Key for Experts & Professionals

For the longest time, business cards have been the way professionals made memorable connections. Now there’s a new way. Our friends at Smith Publicity break down why it’s key for professionals to see the book as the new business card.

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10 Ways to Promote Your Audiobook

10 Ways to Promote Your Audiobook

Audiobooks are more popular than ever, but more titles on the digital shelves means more competition for authors. To help you stand out from the crowd, we’ve put together a list of 10 useful strategies to promote your audiobook.

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5 Essential Steps for Marketing Your Book on TikTok

5 Essential Steps for Marketing Your Book on TikTok

Not on TikTok? You could be missing out on a golden book marketing opportunity. To keep you in the know, Zoe Mathers walks you through 5 essential steps to successfully market your book on TikTok.

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Talking TikTok: A Platform Primer for Authors

Talking TikTok: A Platform Primer for Authors

With TikTok about to reach over 1.5 billion users, the platform is a potential marketing goldmine for authors with a book. Here’s Zoe Mathers with advice for navigating TikTok and finding success promoting your book.

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