3 Tips for Researching Your Book’s Target Audience

3 Tips for Researching Your Book’s Target Audience

Engaging the right readers is essential to find the appreciation and success your book deserves. To help reach the readers who will love your book, our friends at Smith Publicity share 3 valuable tips for researching your book’s target audience.

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16 Creative Book Launch Ideas

16 Creative Book Launch Ideas

Are you gearing up for your book launch and looking for ways to make it stand out? Here are 16 creative book launch ideas from our Book Promotions Team to get you thinking outside the box.

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4 Ways to Start Promoting Your Book Before You Publish

4 Ways to Start Promoting Your Book Before You Publish

Knowing what to do when it comes to the beginning stages of book promotion can be daunting — especially for a first-time author. To help you put your best foot forward on your publishing journey, our friends at Smith Publicity offer 4 ways to promote your book before you publish.

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Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

While the publication date for your book can feel like the finish line, the journey is just beginning! Our friends over at Smith Publicity offer their promotional expertise to help you release your book at its fullest potential with an effective launch team and strategy.

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8 Elements of Effective Book Teaser Trailers

8 Elements of Effective Book Teaser Trailers

Nothing grabs viewers’ attention quite like a short video, which is why book teaser trailers have gained such popularity. Learn how to engage your audience and make your book stand out in a crowded market with these 8 elements of effective book teaser trailers.

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How to Acquire (and Give) Book Endorsements

How to Acquire (and Give) Book Endorsements

A book endorsement is a brief but powerful marketing tool — and something that can feel unattainable to new indie authors. Learn how to acquire (and give) meaningful blurbs in our book endorsement guide.

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How to Power Your Book Marketing with Bonus Content

How to Power Your Book Marketing with Bonus Content

Thoughtfully produced bonus content is a powerful incentive for readers to connect with you as an author. Smith Publicity's Andrea Thatcher joins us to help you draw engaging bonus content out of your books (and use it to grow your readership).

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The Author’s Guide to Successful Media Interviews

The Author’s Guide to Successful Media Interviews

Your book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.

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How to Use Email Automation to Market Your Book

How to Use Email Automation to Market Your Book

When a company sends you the perfect email at the perfect time, it can feel like magic. Book marketing expert Zoe Mathers details how authors can harness the magic of email automation to better understand your ideal readers and sell more books.

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