An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

It’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.

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7 Ways A Book Can Build Your Business

7 Ways A Book Can Build Your Business

Whether you’re a consultant, coach, lawyer, or real estate agent, a nonfiction book about your area of expertise will increase client inquiries, build your contact list, and generate income opportunities. The most important requirement is that you know something your customers don’t know. Here are seven powerful ways that writing a book will help build your business.

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How to Start Writing Your First Nonfiction Book

How to Start Writing Your First Nonfiction Book

Writing a non-fiction book begins with an idea. A light bulb goes on and suddenly you realize, “I could write a book about this!” Now what? Here are 6 tips from book coach and two-time best-selling author, Steve Donahue, to help you get started writing your first non-fiction book:

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How to Create An Online Writing Group

How to Create An Online Writing Group

To keep you writing, motivated, and connected to those nourishing interactions that are so essential to self-growth, we’ve written a step-by-step guide on how to establish a new online writing group of your own, or migrate a pre-existing group into the digital realm.

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Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Storytellers Series: Getting Into Bookstores With Author Allan Waddy

Owning shelf space in a favourite bookstore is the dream of so many authors. But earning that valuable book-selling real estate can be tough for first-timers and publishing veterans alike.

We spoke with author Allan Waddy to learn of what distribution and marketing strategies led to his success:

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7 Tips for Surviving NaNoWriMo

7 Tips for Surviving NaNoWriMo

The challenge of National Novel Writing Month is intense, but the rewards are worth it - not only will you reach the finish line with a rough draft of your very own novel, but you'll also win all sorts of cool prizes for completing the challenge.

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Promoting Your Book in Person: Where to Start

Promoting Your Book in Person: Where to Start

Authors who promote their book themselves have the advantage of authenticity when it comes to building a personal relationship with their readers. This is especially true at in-person events. Leverage these opportunities and forge a connection with these helpful tips.

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Promoting Your Book Online: Where to Start

Promoting Your Book Online: Where to Start

In today's digital age, there are countless ways to promote a book. Where do you even start? We break down the foundational online pieces that will help you start planning a consistent, strategic, and sustainable book marketing mix.

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The Importance of Professional Editing, Part 2

The Importance of Professional Editing, Part 2

In the second of this two-part piece, we finish mapping out three different stages of editing, plotting a route that will guide you safely to your dream destination: a published author whose book is ready to take on the literary marketplace!

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The Importance of Professional Editing, Part 1

The Importance of Professional Editing, Part 1

Editing is a journey, and one you dare not take alone. In this two-part piece, we map out three different stages of editing, plotting a route that will guide you safely to your dream destination: a published author whose book is ready to take on the literary marketplace!

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