Promoting Your Book Online: Where to Start

Promoting Your Book Online: Where to Start

In today's digital age, there are countless ways to promote a book. Where do you even start? We break down the foundational online pieces that will help you start planning a consistent, strategic, and sustainable book marketing mix.

Read More

The Importance of Professional Editing, Part 2

The Importance of Professional Editing, Part 2

In the second of this two-part piece, we finish mapping out three different stages of editing, plotting a route that will guide you safely to your dream destination: a published author whose book is ready to take on the literary marketplace!

Read More

Weathering the Storm: How a 112-Year-Old Bookmaker Thrives in the Digital Age

Weathering the Storm: How a 112-Year-Old Bookmaker Thrives in the Digital Age

Rumours of the printed book’s death have been greatly exaggerated as the book industry continues to thrive in today’s digital age. To learn why, we spoke with two leaders at one of the organizations leading the way, Friesens—the premiere book manufacturer in Canada, and our parent company!

Read More

The Importance of Professional Editing, Part 1

The Importance of Professional Editing, Part 1

Editing is a journey, and one you dare not take alone. In this two-part piece, we map out three different stages of editing, plotting a route that will guide you safely to your dream destination: a published author whose book is ready to take on the literary marketplace!

Read More

10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

Read More

Design Retrospective: Our In-House Design Team Analyzes Their Favourite Book Covers

Design Retrospective: Our In-House Design Team Analyzes Their Favourite Book Covers

A book cover is a profoundly important part of your book’s impression on potential readers. Over the past decade, FriesenPress has developed over 5,000 book titles, and that means years and years of evolving cover designs.

Read More

Writing the Next Chapter: An Interview with FriesenPress President Tammara Kennelly

Writing the Next Chapter: An Interview with FriesenPress President Tammara Kennelly

Over the last decade, FriesenPress has had both a front-row seat and an active role in influencing the sea change in self-publishing.

Leading up to our 10th birthday, we spoke with President Tammara Kennelly about what we’ve learned and where we’re headed.

Read More

The Profound Effects And Simple Secrets Of A Great Book Cover

The Profound Effects And Simple Secrets Of A Great Book Cover

The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing. Don’t just overcome your cover, employ these simple secrets to leverage the possibilities.

Read More

The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.

Read More

What Successful Campaigns Can Teach You About Crowdfunding Your Book

What Successful Campaigns Can Teach You About Crowdfunding Your Book

Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?

Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.

Read More